Posted: 21 September 2014
I was up later than usual the other night watching a fairly mainstream TV show on a fairly mainstream channel and in the break an ad appeared that initially caught me with its catchy tune. Then I registered the lyrics. The young men in their early 30’s were singing, “I’m looking for someone other than my wife…Ashley Madison’s right”, as they looked through images of equally young women on the computer. For those who may not know, Ashley Madison is an online dating service launched in 2001. The difference to other dating sites is that Ashley Madison targets those who are already married. Their slogan is ‘Life is short. Have an affair’. When the company launched in Australia in 2010 the Advertising Standards Bureau received a host of complaints and the television and billboard ads were subsequently withdrawn. However it is evident that there has not been enough pressure kept up since then, and the ads are back. (If you are one of those people who think a company marketing infidelity is problematic, and have time to let your feelings be known you can visit adstandards.com.au).
That our society seemingly approves marital infidelity and breakdown, goes some way to explain the ridiculous situation that transpired in Australia recently when it was discovered that the World Congress of Families (WCF) was due to hold a regional conference in Melbourne this past August. It all began with a misleading article on the popular but left-sitting website Mamamia accusing the group of just about everything short of war crimes. Whoever wrote the article suffered an apparent inability to separate objective statements about the goodness of traditional marriage and the nuclear family from subjective judgements about individuals who do not hold the same view. Read the rest of this entry »